You start with yourself. Do an honest assessment. Don't get carried away with emotion, don't think just because you like some ice cream that's going to be a great franchise decision. You need to look very objectively at your personal situation, set some goals, imagine where you want to be somewhere down the road, and then do a lot of research. Due diligence is critical.

As far as due diligence goes, there are other frequently asked questions on this website that are available, and there are two webinars too that can help educate you, and that is a buyers guide to franchising, and understanding your FDD. which are available on this website.